About
I came into this work because I've always been someone who communicates things deeply. I notice the patterns, opportunities & the story that wants to emerge.
This starts from listening with curiosity – connecting to possibilities and being brave to act on them. Ten years working in PR and Journalism sharpened this skill, but it has always been there.
My career has taken me from London agencies to living and working independently in Costa Rica for two years, managing US and European clients while building a life that felt genuinely magical.
I specialise in PR, copywriting and content storytelling for founders and purpose-led businesses. I believe the most powerful thing a brand can do is act with bravery and authenticity. From a communications standpoint, that means telling the stories that open a meaningful conversation, translating complex ideas into language that inspires people, and helping clients move forward with their mission.
I've worked with University spinouts, high-growth startups and established international businesses, securing media coverage across national, broadcast and trade publications and leading communications for landmark moments including a Royal visit from King Charles III.
What matters to me in my work: brands who are moving against the status quo, honest collaboration, and a willingness to take a stand in your communications.
Alongside the consultancy work, I write and create. Poetry, essays and video content that come from my lived experience. That practice informs my intimate relationship to language, the patience held with a narrative, and an instinct for what resonates.
I'm also learning Spanish and building a poetry series called Poem and Polaroid. I continuously challenge myself in all aspects of my life, nurturing my creativity through expression and experience so I can show up with love for my clients.
If you're building something cool, let's have a chat!